WE DON’T JUST ANALYZE JURORS: 
WE BUILD STRATEGIES THAT MOVE THEM 

Every case starts with a few questions —How did it happen? Who or what caused the accident or injury? How will a jury value it?

Then comes the decision you’ll need to make —Do we try it, or do we settle it?

 

It’s a crossroads every litigator and claim executive faces. Make it with instinct alone, and you’re guessing. Make it with knowledge - grounded in data, psychology, and strategy — and you’re in control.

 

Our work goes beyond instinct and into how evidence and issues will be seen, interpreted, and valued by each fact finder. Through deep-dive case research, venue and juror analysis, focus groups, and mock trials, we reveal how jurors will react long before you step into the courtroom.

 

And if the data leads toward trial, we know what you need - from witness prep that builds authenticity and credibility, to openings and closings that hold jurors at the edge of their seat. Add to that tailored voir dire and in court shadow juries that track juror reactions in real time, and you’re operating with true trial intelligence.

 

Because trials aren’t won by chance. They’re won by clarity, credibility, and knowledge. 

 

BUILDING STRATEGIES THAT MOVE JURORS